Mumbai: Broadcasting majors Zee and Star decided to end their three-year joint distribution channels and set up individual teams. The joint venture partners of Media Pro Enterprises India have already announced the split of the three-year distribution venture to implement the mandate of the new regulations notified by the telecom regulator, Trai which disallows bundling of multi broadcaster channels/bouquets.
Star and Zee have set up their independent affiliate sales teams for their respective channels. MediaPro has also decided to not renew its distribution deal with New Delhi Television with effect from April 1, 2014, they said in a statement. Similarly, they have also terminated their distribution alliance with Media Content & Communication Services and MGM Programming Service with effect from April 16, 2014. Consequently, NDTV Group (NDTV 24x7, NDTV India, NDTV Good Times & NDTV Profit); MGM (MGM) and MCCS (ABP News, ABP Majha & ABP Ananda) will distribute their respective channels through their own independent affiliate teams.
